Always caption your videos so that they meet the University's accessibility guidelines. Use ambient videos sparingly so that they are not distracting but rather support the message and aesthetic you are trying to convey. 

Embedded Videos

Below is an example of Media Central oEmbed, this will work with Youtube and Vimeo videos as well.

Ambient Videos

This is the Title of the Ambient Video

Like a Billboard, you can direct your visitors to content elsewhere in your site with this element.